About us

bridging the emerging cryptocurrency industry & the traditional financial system


Whether you're an individual or a corporation, our experts understand the issues you may be facing and how best to deal with them. We can provide strategic, balanced guidance as well as functional ways to meet your objectives.

PFI provides professional global asset management services across a wide range of traditional and alternative investment options, including equities, fixed income returns, cash, and Cannabis. We serve a large and diverse client base, including businesses, high-net-worth individuals, and small savers, by providing optimal investment choices. We have continually distinguished ourselves through exceptional research quality, asset management track record, and value-adding financial advising services throughout our over ten years of investment management experience.

Our value

Our values help us activate and execute our mission every day. They keep us focused, agile, and accountable.

One team on one mission

We believe that it is up to each of us — every single employee — to deliver on our mission.

Seek, embrace, and apply feedback:

We learn from our mistakes and use feedback to help us get a better outcome.

Deliver results for our clients:

We make it easy for our customers to do business with us, as we earn their business every day and hold ourselves accountable for seeing things through for them.