PFI is in the fortunate position of being able to not only acknowledge its
social responsibilities but to also provide support to a wide range of
charitable causes. This is achieved through allocating a percentage of annual
profits, as well as other initiatives, including staff sponsored and supported
events. Our fundraising also comes in the form of contributions from third
parties; this includes redirected product provider advertising ‘fees’ in PFI
research publications, product co-operation and distribution fees, that would
otherwise be due to PFI but where the investor is a PFI client.
Every year, each member of the PFI team nominates a preferred UK registered charity to receive a minimum donation. New clients to PFI are also asked to nominate or select a charity to benefit. PFI continues to support staff and family as they participate in the likes of the Great North Run, Mighty Hikes and other sponsored walks in aid of various charities.
These fundraising activities have supported many notable charities, including: Heel & Toe , Percy Hedley Foundation , Macmillan Cancer Support , Alzheimer’s Society , Great North Air Ambulance Service and St Oswald’s Hospice. The PFI Charity Committee comprises of six PFI people who are volunteers from a range of departments within the business. The Committee meet regularly to consider funding requests and to review member research on proposals.
The Committee has the authority to determine the level of funding that each charity receives, where it is hoped that the funding will make a real difference to specific services or causes. We are grateful that we can support many causes but we appreciate that ours, is to a large extent, simply a ‘cheque book charity’ and that many committed individuals dedicate much of their free time and more, supporting charities close to their hearts. In addition to embedding a culture of charitable giving within PFI the Committee also seek to raise awareness of the many such unsung heroes who freely give their time and effort to help others less fortunate than themselves.
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